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XM Satellite Radio Case Study
Essay specific features
Written by:
Christopher Y
Date added:
May 13, 2016
Level:
University
Grade:
A
No of pages / words:
6 / 1600
Was viewed:
5526 times
Rating of current essay:
Essay content:
This target market can also be divided into the smaller segments. The key segments are:
• Truck drivers and RV owners (approximately 6 million i)
• Commuters driving more than 90 minutes per day
• Business travelers who spend much of their time in the car (like real estate sales agents)
• Workplace listeners, including retail outlets with a need for continuous, non-stop music
• Residents of underserved rural areas...
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But at the same time there other entertainment sources that could be perceived as prospective competitors for XM.
• Traditional (AM/FM) Radio - it is currently free, but only offers a homogenous shallow play lists with medium audio quality.
• Satellite TV and Cable TV - provides a wide choice of programming, with very high audio quality but only fixed receivers, used mostly at home...
displayed 300 characters
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