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Essay

XM Satellite Radio Market Entry Plan

Essay specific features

 

Issue:

Business

 

Written by:

Darrell S

 

Date added:

August 23, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1290

 

Was viewed:

5445 times

 

Rating of current essay:

 
Essay content:

This plan addresses all critical decisions that must be made prior to launch. These questions include: · Value Proposition · Target Market · Product Positioning · Tactical Marketing Plan · Pricing · Launch Budget Focus Executive Summary XM will become the dominant Satellite Radio service provider in the US radio industry...
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We will use viable and relevant new technologies to satisfy strong (and growing) consumer demand for better radio ? a super-high quality, ad-free, mobile, and personal listening experience. We will gain deeper market penetration than Sirius by providing products and service for all listening environments (car, home/office, and personal)...
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