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Essay

Yum! International's Global Success

Essay specific features

 

Issue:

Business

 

Written by:

Nathaniel M

 

Date added:

April 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 665

 

Was viewed:

718 times

 

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Essay content:

Some of it, in the franchise business, is based around a region." (Ruggless, 2005, p.52) Most of the international business taking place through Yum! International comes from franchises. Being one of the fastest forms of international business activities today, franchising allows businesses to cut costs and risks associated with global expansion, as well as get around some trade restrictions...
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According to Allan, "Equity operations are in a relatively few number of countries." (Ruggless, 2005, p.52) In fact, around 85% of the 11,000 international restaurants are either franchises or joint ventures. (Ruggless, p. 52) In June, Yum! International's KFC entered into a strategic alliance with Russian chicken restaurant chain Rostik Restaurants, Ltd...
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