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Essay

Z-Wing Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Lillian L

 

Date added:

April 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 702

 

Was viewed:

5353 times

 

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Essay content:

The opportunities and threats are external matters that the company has no control over. The trends involve external factors, can fall into the opportunities and threats categories, and have a social impact on the organization. The strengths identified in Z-Wing are: ? The company is a marketing leader ? The company has experienced managers ? The organization has a good product line and good service ? The company has good financial strength realizing $60 billion in annual revenues and a market cap at $35 billion...
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The strengths identified in Z-Wing are: ? The company is a marketing leader ? The company has experienced managers ? The organization has a good product line and good service ? The company has good financial strength realizing $60 billion in annual revenues and a market cap at $35 billion. The weaknesses associated with Z-Wing are: ? Their market share is sliding?Z-Wing 50%, Janssen 47% ? Budget constraints ? The level of customer service is low ? Market research is weak...
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