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Essay

Z-Wing Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Joseph B

 

Date added:

October 28, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2306

 

Was viewed:

6626 times

 

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Essay content:

In addition, the global commercial aviation market is growing at a low 5% per year. To remain competitive Z-Wing will implement a Customer Relationships Management (CRM) system that will improve the customer’s experience. This system will also provide Z-Wing the data information; such as real sales numbers and how to move forward with marketing strategies...
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The CRM will focus on customer needs, customer support system, and marketing efforts. 2. Situation Analysis Market Summary As a trillion dollar industry, the core market of commercial aircraft market increasing by 5% annually includes all of commercial transport and general aviation aircraft and helicopters...
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