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Zara
Essay specific features
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Written by:
Helene S
Date added:
October 27, 2014
Level:
Grade:
A
No of pages / words:
2 / 438
Was viewed:
2356 times
Rating of current essay:
Essay content:
The whole business model of Inditex is characterised by a high degree of vertical
integration and very short lead times. Zara even claims not to have a need for a formal marketing
department, as they use market orientation as a marketing strategy.26
Nor does Zara exhibit their garments at the catwalk; the new products are introduced directly
in the stores...
displayed 300 characters
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The whole business model of Inditex is characterised by a high degree of vertical
integration and very short lead times. Zara even claims not to have a need for a formal marketing
department, as they use market orientation as a marketing strategy.26
Nor does Zara exhibit their garments at the catwalk; the new products are introduced directly
in the stores...
displayed 300 characters
General issues of this essay:
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