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Essay

Zara

Essay specific features

 

Issue:

Business

 

Written by:

Helene S

 

Date added:

October 27, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 438

 

Was viewed:

2404 times

 

Rating of current essay:

 
Essay content:

The whole business model of Inditex is characterised by a high degree of vertical integration and very short lead times. Zara even claims not to have a need for a formal marketing department, as they use market orientation as a marketing strategy.26 Nor does Zara exhibit their garments at the catwalk; the new products are introduced directly in the stores...
displayed 300 characters

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The whole business model of Inditex is characterised by a high degree of vertical integration and very short lead times. Zara even claims not to have a need for a formal marketing department, as they use market orientation as a marketing strategy.26 Nor does Zara exhibit their garments at the catwalk; the new products are introduced directly in the stores...
displayed 300 characters

General issues of this essay:
Bpr And Zara gap vs. zara ZARA ZARA Zara Zara Zara Zara Zara Zara zara Zara Zara Zara zara
 

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