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Issue:

Business

 

Written by:

Juan M

 

Date added:

October 8, 2016

 

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Grade:

A

 

No of pages / words:

23 / 6225

 

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Essay content:

What really does a brand mean? Why the term branding has become so hot recently? Before going into what a brand means, let's look at what a brand isn't. * A BRAND IS NOT A LOGO The logo is simply a symbol of a brand. * A BRAND IS NOT THE CORPORATE IDENTITY A corporate identity defines the ways and means of using the company symbols, logo on printed materials, publications, etc...
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What really does a brand mean? Why the term branding has become so hot recently? Before going into what a brand means, let's look at what a brand isn't. * A BRAND IS NOT A LOGO The logo is simply a symbol of a brand. * A BRAND IS NOT THE CORPORATE IDENTITY A corporate identity defines the ways and means of using the company symbols, logo on printed materials, publications, etc...
displayed 300 characters

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