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Essay

Zara

Essay specific features

 

Issue:

Business

 

Written by:

Edna R

 

Date added:

July 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 538

 

Was viewed:

9502 times

 

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Essay content:

A recent expansion has proven successful and further expansion in the United States is now being considered. Issue Zara has only a few US stores and is considering further US expansion. The issues to be considered include whether or not expand, and how to go about expanding should that avenue be followed...
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Retail fashion is an extremely competitive industry with many players, most of whom are established brand names with a national presence and high advertising budgets to make sure consumers are aware of them. ZARA's policy is to do as little advertising as possible. But this will limit the rate of expansion, or limit the growth in sales volume at the new stores as word of mouth spreads...
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General issues of this essay:
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