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Essay

Zara Case

Essay specific features

 

Issue:

Business

 

Written by:

Carol W

 

Date added:

May 28, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

7 / 1931

 

Was viewed:

7874 times

 

Rating of current essay:

 
Essay content:

These linkages are facilitated by information technology and Zara has developed a highly automated production and distribution system to service its stores. The information systems within Zara stores are easy to use and stable, but much discussion is taking place regarding whether or not to upgrade them to take advantage of new technologies which could better support the company’s business strategy...
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Strategy: Speed & Style Zara’s strategy is to deliver up-to-the-minute fashions to its customers who are looking for the latest trends. In order to achieve this goal, all of Zara’s operations are developed around the tenants of speed and decentralized decision-making. All of Zara’s divisions work to decrease the time it takes to bring products from the design table to the sales floor to ensure customers find what they are looking for...
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