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Zara Case

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Issue:

Business

 

Written by:

Terry W

 

Date added:

January 22, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1422

 

Was viewed:

3977 times

 

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Essay content:

In 2006, it sold over 1.7 billion unit cases, generating net sales revenue of ?5.6 billion. The company’s product portfolio consists of 147 carbonated soft drinks, or CSDs and 461 non-carbonated soft drinks, or non-CSDs across the water, juice and juice drinks, energy drinks, sports drinks, and ready-to-drink iced tea and coffee categories...
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In 2006, CSDs accounted for 67% and non-CSDs accounted for 33% of our sales volume. CCHBC offers its products in a range of package sizes as it strives to achieve profitable volume growth across different retail channels and consumption occasions. Coca-Cola Hellenic operates in three business segments, each comprised of countries with similar levels of eceonomic growth prospects: • Established Countries: Italy (northern and central), Greece, the Republic of Ireland, Northern Ireland, Austria, Switzerland and Cyprus...
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General issues of this essay:
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