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Essay

Zara Fashion

Essay specific features

 

Issue:

Business

 

Written by:

Maria B

 

Date added:

March 25, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2556

 

Was viewed:

9593 times

 

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Essay content:

Inditex owned much of the production and most of its stores. Inditex is thus a vertically integrated company. This made Inditex gain a competitive advantage, which is quick response to the market requirements. On the other hand, The Gap and H&M have a different business model. They owned most of the stores, but outsourced all the production...
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On the other hand, The Gap and H&M have a different business model. They owned most of the stores, but outsourced all the production. Benetton had a third business model. It invested heavily in the production, but licensees ran its stores. The most interesting company to compare Inditex is The Gap. Although The Gap has much higher revenues than Inditex (almost five times Inditex), it incurred a net loss, as opposed to Inditex, which achieved a 23%, return in investment...
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