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Essay

Zara: IT for fast fashion

Essay specific features

 

Issue:

Business

 

Written by:

Kimberly D

 

Date added:

May 30, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1242

 

Was viewed:

3244 times

 

Rating of current essay:

 
Essay content:

Because Zara’s core business model is vertically integrated, it could specialize in speed and efficiency and the fast fashion trend. By assessing the pros and cons of the new IT infrastructure with Zara’s brand image, they determined that implementing the new POS networking system is beneficial for Zara because 1) it creates a more robust and scalable system that is more responsive to Inditex’s supply chain network, 2) it removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade, and 3) it helps to maintain and improve efficiency of decentralization because information flow can be improved between stores, DC, and plant...
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Zara and its competitors sell clothing for men, women and children, and women section is the major section of these clothing retailers. However, Zara is different from its competitors in four ways: 1) Zara does virtually no advertising (twice-yearly ad promotion on sales and opening new store announcement)...
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General issues of this essay:
Zara Fashion Zara Fashion Zara Fast Fashion Zara fashion Industry Zara fashion Zara Zara Zara Zara Zara Zara: IT for fast fashion Zara: It For Fast Fashion zara fashion Zara ZARA: IT For Fast Fashion
 

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