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Essay

Zara Thailand

Essay specific features

 

Issue:

Business

 

Written by:

Leroy C

 

Date added:

January 16, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

1 / 195

 

Was viewed:

6028 times

 

Rating of current essay:

 
Essay content:

The potential issues are whether Zara can be a brand for everyone as it is in developed countries, if there is too much reliance on one brand manager, and whether their policy of zero advertisement is appropriate here. A survey was conducted with a sample size of 79 to test the significance of these issues and whether the Zara understands its Thai consumer base accurately...
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While all issues discovered from Zara were consistent with what consumers see as problems, Zara’s approaches to the issues are not what consumers look for. Lastly, recommendations were generated to resolve the three main areas of concerns. Mainly they are targeted to create more brand awareness and exposure, develop better means of communication with customers, adjust the level of expectations to make them more coherent, and minimize the cultural differences between Zara and Thailand...
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