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Zenith Case Analysis

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Business

 

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Martha R

 

Date added:

September 29, 2014

 

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A

 

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5 / 1138

 

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Dog Chow is the leading producer in this category with 23% of the share. The wet category accounts for 17% of the market share for total dog food. Canned dog foods consist of about 75% moisture and 25% solid materials, and are usually marketed as a complete or supplemental dog food. Six producers split the wet food market; the top producer claims 18% and the next five top producers split 72% of the total market, all of them claiming between 16% and 13%...
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Six producers split the wet food market; the top producer claims 18% and the next five top producers split 72% of the total market, all of them claiming between 16% and 13%. Semi-moist dog food accounts for only 2% of the total dog food market. It comes in either chunk of patty form and contains 75% solid materials and 25% moisture...
displayed 300 characters

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