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Essay

zoes kitchen

Essay specific features

 

Issue:

Business

 

Written by:

Lindsay O

 

Date added:

September 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 1992

 

Was viewed:

9985 times

 

Rating of current essay:

 
Essay content:

The restaurant, which intended to be an extension of the family's own kitchen, expanded its operations to sixteen locations by the fourth quarter of 2005. In 2002, the brand image and restaurant facilities of Zoes Kitchen underwent an extensive makeover following the results of a consumer survey analysis...
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Strategic growth became the company's main priority. Its main focuses were: growing and achieving economies of scale, finding excellent site locations, and obtaining a steady and predictable cash flow. The Macro-Environment In 2005, giant fast-food chains dominated the restaurant industry in the United States...
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