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ad analysis

Essay specific features

 

Issue:

English

 

Written by:

Chelsea B

 

Date added:

July 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 808

 

Was viewed:

5944 times

 

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Essay content:

We see her head, shoulders and that is it, no body, breasts, or long legs. Part of what is so important to this ad is what is not denoted, and how what is there is used. The girl has excellent symmetry, not only in her facial features (complimented by her slicked hair), but also in her positioning on the page...
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This symmetry is complemented by her forward stance, creating a closer proximity with her face (rather than her body) for the viewer. The advertisement uses color contrast between red shirt and black hair to center your eyes on her rather pail face, and more specifically her green eyes. What is crucial to this advertisement is that attention is attracted to the right places...
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