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Essay specific features
Written by:
Erika P
Date added:
May 17, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 802
Was viewed:
9111 times
Rating of current essay:
Essay content:
On the other hand, the bright reds, blues, whites, and yellows found in the Millstone ad support the need for achievement. These colors represent happy and cheerful feelings. When a person makes an attempt at something and is successful he or she is most likely to be pleased and in high spirits.
The words and expressions used in the ads are also supportive of the needs they appeal to...
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"Drift purposely through life.", the phrase used in the Cafe Vienna ad, makes it obvious that drinking this brand of coffee with help lead the consumer with a purpose through life. The need for guidance is again proven to be the dominant strategy in this advertisement. Underneath the picture in the Millstone coffee ad it says "Design enthusiast Paige Davis lights up a room with our foglifter blend"...
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