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Advertisement Essay Analysis
Essay specific features
Written by:
Jonathan B
Date added:
June 29, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 874
Was viewed:
3726 times
Rating of current essay:
Essay content:
Most of the advertisements found in Cosmo Girl are ones advertising make-up or products geared at the female population, predominantly the teenage female population. One important technique used to attract consumers in this ad for Burt’s Bees Body Lotion is logos. The advertisement bluntly lists the benefits of using this Burt’s Bees Milk & Honey Body Lotion as opposed to DMDM Hydantoin...
displayed 300 characters
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This approach can be labeled as logos because the designer of this ad tries to convince people to buy her product by showing a logical list of the benefits of using the Milk & Honey body lotion. She emphasizes the fact that its ingredients naturally moisturize and nourish the skin. The fact that this body lotion is natural is accentuated by the blurred green background behind the girl’s body...
displayed 300 characters
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