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analysis of product mix of bsnl
Essay specific features
Written by:
Gary K
Date added:
March 25, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 435
Was viewed:
8846 times
Rating of current essay:
Essay content:
However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance in India are some of the examples.
One of the realities of business is that most firms deal with multi-products .This helps a firm diffuse its risk across different product groups/Also it enables the firm to appeal to a much larger group of customers or to different needs of the same customer group ...
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This product mix contains product lines and product items .In other words it’s a composite of products offered for sale by a firm.
Product Mix Decisions
Often firms take decisions to change their product mix. These decisions are dictated by the above factors and also by the changes occurring in the market place...
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