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Issue:

English

 

Written by:

Suzanne C

 

Date added:

May 11, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 387

 

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8686 times

 

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PESTEL analysis is also useful when entering a new market or starting business operations in a new country and helps to tackle mere assumptions and adapt quickly and effectively to the realities of the new environment. PESTEL also ensures that company’s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985)...
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For example, in some countries it is illegal to employ people under a certain age without proper approval by the guardians. Also some countries enforce importance of local employment before employing a foreign person. PESTEL Analysis on Apple Inc. In analysing the macro-environment, it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993)...
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