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Essay

Botled Water Case

Essay specific features

 

Issue:

English

 

Written by:

Anthony K

 

Date added:

March 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 326

 

Was viewed:

1548 times

 

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Essay content:

There is rising demand for water purification systems like Aquaguard and mineral water like Bisleri. These market conditions convinced the MD of launching marketed branded bottled water. However, his partners want a Market Research to be conducted to determine whether BLC should enter the market, based on the studies...
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However, his partners want a Market Research to be conducted to determine whether BLC should enter the market, based on the studies. The MD is not persuaded to do marketing research, as he felt that market research was a killer of ‘Big Ideas’ because market research agencies did not understand the concept of latent potential or market creation...
displayed 300 characters

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