Business

Essay specific features

 

Issue:

English

 

Written by:

George M

 

Date added:

February 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2406

 

Was viewed:

8068 times

 

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Essay content:

Used to competing with only Sahara (never a worthy opponent anyway), Jet enjoyed several years of unfettered success after it had trounced Indian Airlines's monopoly and market, becoming India's premier airline since 1993. This supremacy has now been challenged by a nimble and aggressive Kingfisher which, in just two years and following Mallya's buyout of Air Deccan, is commanding the same market share as Jet Airways and Jetlite...
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"If Naresh Goyal had a magic wand, he'd probably wish away the last two years. Few things have gone right for his airline since the second half of 2005," says a close associate who was on his board but has since resigned. In Mallya, Goyal appears to have found his first worthy opponent. If Goyal is well connected and knows how to keep the politicians beaming, Mallya is "not exactly an orphan"...
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