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Case 14

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Issue:

English

 

Written by:

Micheal M

 

Date added:

June 15, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2978

 

Was viewed:

3833 times

 

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Essay content:

The success of drkoop.com in terms of traffic of visitors and potential future profits has led to an explosion of medical Web sites. A thorough discussion of the drkoop.com case should address the following main concepts: Why did drkoop.com gain initial success? What can drkoop.com do moving forward to maintain its top position in the medical Web site domain? Can drkoop...
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CASE ISSUES AND SUBJECTS Medical Web site Entrepreneurial Venture Internet C. Everett Koop, M.D. Launched on July 20, 1998 Profit Forecasted in two years Stages of Corporate Development Instant Success Rated number one medical Web site for first 8 months Competitive Strategy Services Offered Marketing Strategies Strategic Partnerships Evaluation and Control Financial Losses Industry Analysis Negative Cash Flows Managing Technology and Innovation ____________ Copyright © 2001 and 2003 by Thomas L...
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