present the reader with an ethos appeal by introducing themselves as "the undersigned clergymen" (1). By giving themselves the title if clergymen, Carpenter et al. increase their credibility. This increased credibility presents them as more trustworthy to a reader and ultimately increases their persuasiveness... displayed 300 characters
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They shortly follow this with another ethos appeal to show that they "expressed understanding" (2). By addressing their own understanding, they illustrate their willingness to respect another person's viewpoint which contributes to their overall ethos appeal. This further increases their credibility and the trust a reader places in them and adds to their overall persuasive power... displayed 300 characters
