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Issue:

English

 

Written by:

Ava A

 

Date added:

September 5, 2015

 

Level:

University

 

Grade:

A

 

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5 / 1234

 

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Its strong brand identity has facilitated the company’s international expansion, which today encompasses over 1,700 stores worldwide. The company is active in five sectors - wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery, and selective retailing. LVMH’s Perfumes and Cosmetics Group contributed 16% or ?2285m to worldwide revenues in in FY2005...
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The company is active in five sectors - wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery, and selective retailing. LVMH’s Perfumes and Cosmetics Group contributed 16% or ?2285m to worldwide revenues in in FY2005. Some of the leading brands in the Perfumes and Cosmetics Group in Asia (excluding Japan) include; Parfumes Christian Dior, Guerlain, BeneFit Cosmetics, Kenzo and Givenchy CHALLENGES Loyalty programs are key to the success of any luxury brand...
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