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Essay

Emotional Appeal Used in Visual Advertising

Essay specific features

 

Issue:

English

 

Written by:

Timothy E

 

Date added:

June 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 638

 

Was viewed:

4164 times

 

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Essay content:

They do this by constantly reminding them that their lives could be better if they buy this or that. These images are used for psychological purposes and to play off of emotions because we are emotional beings. People respond to this visual advertising rather than other forms because they like to visualize themselves using the product or service...
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This is the point that Postman is trying to get across. It doesn't matter what the product is or whether it's good or bad. It's all about the character of the consumer. They have taken the focus off of making a product of value and have put it toward making a consumer feel valuable. In addition to the emotional response that advertisers are trying to create, people need to realize how this response is created...
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