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Ferdinand Saussure calls the science of signs Semiology. What is meant by this and how useful is this science to English and media Studies?

Essay specific features

 

Issue:

English

 

Written by:

Richard K

 

Date added:

August 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1512

 

Was viewed:

3944 times

 

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Essay content:

He also recognised that this relationship is arbitrary; it was this realisation that opened the way for development of the science, for: ?A science that studies the life of signs with society is conceivable; it would be a part of a social psychology and consequently of general psychology? (it) would show what constitutes signs, what laws govern them...
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For example if you say the word ?up' people automatically know you do not mean down. Neither word can exist with out the other, as Berger states: ?Finding meaning without discerning polar oppositions is like listening to the sound of one hand clapping.' (1998, p22) It is this idea of there can be no presence of one thing without the absence of its opposite, that has formed the back bone to the Structuralist view of semiotics...
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