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Ford Ka
Essay specific features
Written by:
Albert M
Date added:
July 14, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 337
Was viewed:
8238 times
Rating of current essay:
Essay content:
This delineation resulted in less competition.
In addition, regional level marketing was practiced.
Cons: Consumer surplus is not exploited because a fleet of cars to service a range of geographic, demographic, psychographic, behavioral and attitudinal segments is unavailable.
Which segmentation approach should be used for the Ford Ka?
Demographic segmentation was advocated by management due to its historical success and the fact that data was accessible...
displayed 300 characters
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This delineation resulted in less competition.
In addition, regional level marketing was practiced.
Cons: Consumer surplus is not exploited because a fleet of cars to service a range of geographic, demographic, psychographic, behavioral and attitudinal segments is unavailable.
Which segmentation approach should be used for the Ford Ka?
Demographic segmentation was advocated by management due to its historical success and the fact that data was accessible...
displayed 300 characters
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