Order
 

1(888) 302 2271 1(877) 741 7256

Essay

Marketing in progress

Essay specific features

 

Issue:

English

 

Written by:

Kimberly S

 

Date added:

March 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 722

 

Was viewed:

7008 times

 

Rating of current essay:

 
Essay content:

It involves managing the marketing communications mix. The marketing communication mix also known as the promotional mix consists of 4 elements; public relations, advertising, sales promotions and personal selling (Pickton and Broderick,1995:3-8). IMC tries to align and to integrate those efforts. Shimp(1986:12) gives the following definition: IMC is the process of developing and implementing various forms of persuasive communications programs with costumers and prospects over time?IMC considers all sources of brand or company contacts which a costumer or prospect has with the product or service as potential delivery channels for future messages...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Shimp(1986:12) gives the following definition: IMC is the process of developing and implementing various forms of persuasive communications programs with costumers and prospects over time?IMC considers all sources of brand or company contacts which a costumer or prospect has with the product or service as potential delivery channels for future messages...
displayed 300 characters

General issues of this essay:
Group decision making Group decision making: Two sides of the coin Marketing Research PLanning for Decision Making - an example agency brief a the agency's proposal Decision-Making Model Analysis: 7-Step Decision-Making Model Marketing to Children Consumers Marketing in progress Maslow's Hierarchy of Needs connected with people's employees in their work and in management Marketing Progress Report Final Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? How the Marketing World Negatively Affects Consumers through Advertisement Decision Making Decision Making Decision Making Decision Making decision making
 

Related essays:

x
Services