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Essay

Marketing in progress

Essay specific features

 

Issue:

English

 

Written by:

Kimberly S

 

Date added:

March 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 722

 

Was viewed:

7013 times

 

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Essay content:

It involves managing the marketing communications mix. The marketing communication mix also known as the promotional mix consists of 4 elements; public relations, advertising, sales promotions and personal selling (Pickton and Broderick,1995:3-8). IMC tries to align and to integrate those efforts. Shimp(1986:12) gives the following definition: IMC is the process of developing and implementing various forms of persuasive communications programs with costumers and prospects over time?IMC considers all sources of brand or company contacts which a costumer or prospect has with the product or service as potential delivery channels for future messages...
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Shimp(1986:12) gives the following definition: IMC is the process of developing and implementing various forms of persuasive communications programs with costumers and prospects over time?IMC considers all sources of brand or company contacts which a costumer or prospect has with the product or service as potential delivery channels for future messages...
displayed 300 characters

General issues of this essay:
Decision Making Decision Making Decision Making Decision Making Decision-Making Model Analysis: 7-Step Decision-Making Model Group decision making Group decision making: Two sides of the coin Marketing Progress Report Final Marketing Research PLanning for Decision Making - an example agency brief a the agency's proposal Marketing to Children Consumers Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? Marketing in progress decision making How the Marketing World Negatively Affects Consumers through Advertisement Maslow's Hierarchy of Needs connected with people's employees in their work and in management
 

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