Marketing in progress

Essay specific features

 

Issue:

English

 

Written by:

Kimberly S

 

Date added:

March 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 722

 

Was viewed:

6959 times

 

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Essay content:

It involves managing the marketing communications mix. The marketing communication mix also known as the promotional mix consists of 4 elements; public relations, advertising, sales promotions and personal selling (Pickton and Broderick,1995:3-8). IMC tries to align and to integrate those efforts. Shimp(1986:12) gives the following definition: IMC is the process of developing and implementing various forms of persuasive communications programs with costumers and prospects over time?IMC considers all sources of brand or company contacts which a costumer or prospect has with the product or service as potential delivery channels for future messages...
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Shimp(1986:12) gives the following definition: IMC is the process of developing and implementing various forms of persuasive communications programs with costumers and prospects over time?IMC considers all sources of brand or company contacts which a costumer or prospect has with the product or service as potential delivery channels for future messages...
displayed 300 characters

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