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Issue:

English

 

Written by:

Julia R

 

Date added:

July 22, 2014

 

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Grade:

A

 

No of pages / words:

3 / 742

 

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Essay content:

Time Frame For many years, Northwest Petroleum Company, one of the large advertisers in the United States, had been concerned with the virtual impossibility of measuring the effectiveness of its advertising. The management which are the firms executive committee is having a trouble in deciding on a particular advertising campaign that they will run...
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However, the executives of Northwest do not believe these data indicates the real sales effectiveness of the ads. Because of the above mentioned factor, Northwest Petroleum Company kept a psychology professor from a nearby university to work in the marketing research department as a consultant. This research consultant then developed steps to measure the effectiveness of the advertising campaign...
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