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Essay

Robert Mondavi

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Issue:

English

 

Written by:

Philip B

 

Date added:

June 14, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 863

 

Was viewed:

7227 times

 

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Essay content:

Louis-Euge`ne Perrier, who bought the mineral water source near Verge`ze, France. Perrier was the leader of the mineral water industry, world wide. The little green bottle made its way to North America, to open the first office in New York in 1976. After many years of continued growth the company reached its peak in the 80's, but by the early 90's it almost collapsed when a trace of benzene was found in a bottle...
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One of the biggest struggles was the resistance to change from the employees' union, CGT. The union was viewed by management as consistently resisting Nestle's attempts to improve Perrier's' financial performance. Jean-Paul Franc, head of CGT, on the other hand, refused Nestle's proposed lay-off of 15% of the work force, protesting that "Nestle's can't do whatever it likes", stating "Morally, the water and gas underground is owned by the region"...
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