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Issue:

English

 

Written by:

Frank C

 

Date added:

October 19, 2012

 

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Grade:

A

 

No of pages / words:

1 / 275

 

Was viewed:

3181 times

 

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Essay content:

After decades of vitriolic competition between generic and branded, it seems like both sides are taking the "If you can't beat 'em, join 'em" route. Dr Reddy's Laboratories, India's second largest pharma company to Ranbaxy, has been mentioned as a possible merger/takeover target. But maybe Reddy's has a better model in mind, one that broadens the focus of its products and services based upon the expertise it already has in house...
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After decades of vitriolic competition between generic and branded, it seems like both sides are taking the "If you can't beat 'em, join 'em" route. Dr Reddy's Laboratories, India's second largest pharma company to Ranbaxy, has been mentioned as a possible merger/takeover target. But maybe Reddy's has a better model in mind, one that broadens the focus of its products and services based upon the expertise it already has in house...
displayed 300 characters

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