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Essay specific features

 

Issue:

English

 

Written by:

Donald R

 

Date added:

November 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 363

 

Was viewed:

5347 times

 

Rating of current essay:

 
Essay content:

Accordingly, management has decided to use newspapers (rather than television) to promote the product in the introductory year in major metropolitan areas that account for 65 percent of US breakfast drink volume. Newspaper advertising will carry a coupon that will entitle the consumer to receive $0...
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Newspaper advertising will carry a coupon that will entitle the consumer to receive $0.20 off the price of the first can purchased. The retailer will receive the regular margin and be reimbursed by Diversified Citrus Industries. Past experience indicates that for every five cans sold during the introductory year, one coupon will be returned (20% redemption rate)...
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