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smthings
Essay specific features
Written by:
Donald R
Date added:
November 14, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 363
Was viewed:
5347 times
Rating of current essay:
Essay content:
Accordingly,
management has decided to use newspapers (rather than television) to promote the product
in the introductory year in major metropolitan areas that account for 65 percent of US
breakfast drink volume. Newspaper advertising will carry a coupon that will entitle the
consumer to receive $0...
displayed 300 characters
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Newspaper advertising will carry a coupon that will entitle the
consumer to receive $0.20 off the price of the first can purchased. The retailer will receive
the regular margin and be reimbursed by Diversified Citrus Industries. Past experience
indicates that for every five cans sold during the introductory year, one coupon will be
returned (20% redemption rate)...
displayed 300 characters
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