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Essay

Starbuck

Essay specific features

 

Issue:

English

 

Written by:

Michelle S

 

Date added:

April 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1363

 

Was viewed:

694 times

 

Rating of current essay:

 
Essay content:

economic slowdown, the coffee retailer's wireless ambitions and the challenges of globalization. Here are excerpts from the interview: In the U.S., Starbucks' same-store sales growth has slowed sharply in recent months from a 10 percent year-on-year growth clip in 2000. How much does that worry you? You know, in fairness, that's not a pace that had been typical for the last five years...
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How much does that worry you? You know, in fairness, that's not a pace that had been typical for the last five years. We had been mid-single digits -- roughly 6 or 7 percent per year -- and we just had an extraordinary year last year. And this year we're at roughly 6 percent still, year to date. But in recent months we've been at 3 percent...
displayed 300 characters

General issues of this essay:
A CASE FOR BRAND LOYALTY Brand Loyalty Brand Loyalty Brand Loyalty Brand Loyalty Customer Loyalty mismanagement of customer loyalty segmentation of customer base THE REALITY CUSTOMER BASE The Economy May Be Weakening More The affects of customer Loyalty True Brand Loyalty True Brand Loyalty Customer Loyalty customer loyalty programs
 

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