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tesco case study

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Issue:

English

 

Written by:

Marjorie K

 

Date added:

August 1, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

30 / 8297

 

Was viewed:

10107 times

 

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Essay content:

I am also grateful for the assistance of British Stores & Shops Association and, in particular, The George Spencer Trust under individual Research Awards. Abstract Purpose – This article examines the internationalisation of Tesco and extracts the salient lessons learned from this process. Design/methodology/approach – This research draws on a dataset of 62 in-depth interviews with key executives, sell- and buy-side analysts and corporate advisers at the leading investment banks in the City of London to detail the experiences of Tesco's European expansion...
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It offers some new insights into learning in international distribution environments such as the idea that learning is facilitated by uncertainty or “shocks” in the international retail marketplace; the size of the domestic market may inhibit change and so disable international learning; and learning is not necessarily facilitated by step-by-step incremental approaches to expansion...
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