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The American Way
Essay specific features


Written by:
Heriberto F
Date added:
August 10, 2013
Level:
Grade:
B
No of pages / words:
4 / 1038
Was viewed:
8887 times
Rating of current essay:
Essay content:
Cleverly presented in big denim print lettering “DENIM AND A MOVIE” commands the main attention of the site’s homepage, accompanied by a large photo transitioning back and fourth between a male and female modeling American Eagle jeans. American Eagle’s marketing specialist’s aim is specifically to induce customers through the appeal of image and the idea of selling an image through looks while also inducing customers by promoting so called free movie tickets within the main three links of the website: men’s, women’s and clearance...
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No strong emphasis is put to fill the section with eye candy. Instead, like a typical teenage guy, it is straight forward and to the point. The main subsections such as new arrivals and shop by outfit visibly encourage today’s sleek fashions. In looking at the shop by outfit section, six pictures appear...
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