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Essay

The Black & Decker Corporation

Essay specific features

 

Issue:

English

 

Written by:

William M

 

Date added:

August 1, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1124

 

Was viewed:

6877 times

 

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Essay content:

If the strategy doesn’t work out right as expected, the financial risk would be limited. The independent brand would not damage B&D’s existing brand equity in the other two segments and the lost of market share of 9% in tradesmen segment would not post a major lost in B&D’s financial report. The strategy is worth investing than the other two options for the following reasons...
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The strategy is worth investing than the other two options for the following reasons. 1. Harvest strategy eliminates the potentiality of regain the market share in the tradesmen segment. The tradesmen segment is a relatively new and fast growing market, and there is no reason that a legendary company like B&D would do nothing to capture that market...
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