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Essay

The Global Branding Of Stella Artois

Essay specific features

 

Issue:

English

 

Written by:

Maurine M

 

Date added:

August 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1402

 

Was viewed:

4114 times

 

Rating of current essay:

 
Essay content:

Does it make sense for Interbrew to develop a global brand? Table 1 ? Pros and Cons of Global Brands The case for a global brand The case against a global brand Interbrew wants to be perceived by investment community as a global player in the consolidating beer industry ? stock market analysts expect serious players to have large intangible assets such as international marketing expertise and an internationally recognized brand Some industries have globalized (e...
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Canada) Local brands in many markets have entrenched positions and may be difficult to compete with ? Interbrew already has strong local brands in many markets ? a global brand may cannibalize market share Cost savings through economies of scale in brewing, advertising and promotion ("if we can get everyone to drink the same product") Differing local market profiles may make standardized marketing plans ineffective ? consistent and proper brand positioning becomes difficult as markets increase in number Global brands may allow the company to focus on its core resources ? company may capture greater share of value created by specializing on a component of the value chain (e...
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General issues of this essay:
Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets The global branding of Interbrew and Stella Artois Factors Influence Population At Both A Local And Global Scale. Local Flavours Heat Up Meal Solutions In Developing Markets Kao Brands Global Marketing Project Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment The Global Branding of Stella Artois The Global Branding Of Stella Artois global yet local Global household Brands Case To go global or to stay local share prices and markets Global Brands and Labour in Developing Countries Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Global view of local bank
 

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