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The Marketing Concept
Essay specific features
Written by:
Bobby G
Date added:
September 1, 2016
Level:
Grade:
A
No of pages / words:
2 / 306
Was viewed:
4715 times
Rating of current essay:
Essay content:
Thus, effective
marketing starts with the recognition of customer needs and then works backward
to devise products and services to satisfy these needs. In this way, marketing
managers can satisfy customers more efficiently in the present and anticipate
changes in customer needs more accurately in the future...
displayed 300 characters
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In this way, marketing
managers can satisfy customers more efficiently in the present and anticipate
changes in customer needs more accurately in the future. This means that organizations
should focus on building long-term customer relationships in which the initial
sale is viewed as a beginning step in the process, not as an end goal...
displayed 300 characters
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