The Marketing Concept

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Issue:

English

 

Written by:

Bobby G

 

Date added:

September 1, 2016

 

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Grade:

A

 

No of pages / words:

2 / 306

 

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4724 times

 

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Essay content:

Thus, effective marketing starts with the recognition of customer needs and then works backward to devise products and services to satisfy these needs. In this way, marketing managers can satisfy customers more efficiently in the present and anticipate changes in customer needs more accurately in the future...
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In this way, marketing managers can satisfy customers more efficiently in the present and anticipate changes in customer needs more accurately in the future. This means that organizations should focus on building long-term customer relationships in which the initial sale is viewed as a beginning step in the process, not as an end goal...
displayed 300 characters

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