The Real Fight for "It's the Real Thing"

Essay specific features

 

Issue:

English

 

Written by:

Terri P

 

Date added:

January 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 378

 

Was viewed:

1352 times

 

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Essay content:

He then uses irony to address the fact that if people will indeed mistake the book for a Coke it will ultimately increase Coca-Cola's consumer rates making it more beneficial for them and bringing greater recognition and exposure to their company. Seaver then testifies that Grove Press Inc. has personally been in the same shoes as the Coca-Cola Company in this debate...
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has personally been in the same shoes as the Coca-Cola Company in this debate. He alludes to two of their own published books: One Hundred Dollar Misunderstanding and Games People Play. He illustrates how their situation was far worse in the sense that it was not only the motto that was being recycled but the name of the product itself with a few minor changes...
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