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Essay

A Disintegrated Market Structure

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Issue:

History

 

Written by:

Don A

 

Date added:

February 21, 2015

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 197

 

Was viewed:

2277 times

 

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Essay content:

However, the success of hypermarts in the first world is built around the existence of suburbs. Working couples from the US suburbs drive to the nearest hypermart (in their Chrysler mini-vans) once a month and stock up on groceries and the like. Spot any in India?
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The biggest challenge for RPG's retail push lies in its ability to offer superior service and a wider range to customers without charging more than the neighbourhood retailer does. At one level, experiential learning acquired from its existing stores can help RPG address this issue. For instance, it realised that it makes sense to sell pani-puri, a traditional Bengali and Marwari snack, in smaller packs in southern India...
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