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Issue:

History

 

Written by:

Dora C

 

Date added:

January 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 272

 

Was viewed:

7386 times

 

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Essay content:

Do people, for example, smoke despite, or because of, health warning labels? Unlike the pseudoscientific supposition behind most marketing texts, Lindstrom went to the source: the human brain. He placed more than 2,000 volunteers in functional magnetic resonance imaging (fMRI) scanners to measure what ideas light up which parts of the brain...
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Their brains, though, say otherwise. When locked in an fMRI and shown those labels, blood rushed to the brain's "craving spot." They wanted a smoke. "Warning labels intended to curb smoking, reduce cancer, and save lives had instead become a killer marketing tool for the tobacco industry," Lindstrom concludes...
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