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Amre Executive Summary

Essay specific features

 

Issue:

History

 

Written by:

Ida W

 

Date added:

March 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 967

 

Was viewed:

1202 times

 

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Essay content:

Just a few years after the start of the company, AMRE, Inc. dominated an industry that primarily belonged to smaller businesses that provided services to specific metropolitan areas. Soon, in 1987, the firm went public and listed its common stock on the New York Stock Exchange. Advertising Strategy and Expenses AMRE’s primary expenses came from advertisements that were incurred from identifying and following potential customers, or leads, through direct mail and television commercials...
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During the mid-1980s, AMRE created a computer-based system which resulted in the immense early success of the home siding company. This system recorded data from potential leads that contacted the company; such information was pertinent to the buyer, things like the age of the customer, income, and home market value helped mold a sales pitch...
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