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Best Businesses

Essay specific features

 

Issue:

History

 

Written by:

William H

 

Date added:

June 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

23 / 6248

 

Was viewed:

8231 times

 

Rating of current essay:

 
Essay content:

He points out that the superpremium segment has enjoyed double-digit growth over the past four or five years. In this industry, life is good, but barriers to entry can be quite sobering. Production costs are high, distribution regulations are difficult, and shelf space is a hot commodity. But you can measure up by standing out...
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Production costs are high, distribution regulations are difficult, and shelf space is a hot commodity. But you can measure up by standing out. Matti Anttila's refined drinking habits and frequent visits to Rio de Janeiro clued him in to his niche. The former investment banker noticed the lack of a super-premium brand of cachaca, a Brazilian spirit, and resolved matters by launching Cabana Cachacain New York City in 2006...
displayed 300 characters

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