burton history

Essay specific features

 

Issue:

History

 

Written by:

Nancy B

 

Date added:

April 11, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 571

 

Was viewed:

5077 times

 

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Essay content:

Sport, not the Burton company was Jake's main focus when he first started out in the 70s. He worked with ski areas to get the new sport going and onto the mountains. He succeeded in the early 80s by convincing Stratton Mountain to give it a shot. "I was talking to all these successful entrepreneurs and realized that it's not impossible to get a business going," recalls Jake (Morrison)...
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Friends were turning friends into snowboarding and sales doubled every season. Skaters, surfers, and skiers everywhere were discovering the new sensation. The temptation was there to get all the money and have stock to go out and build factories and such, but Burton was more focused on a developing high quality snowboarding gear...
displayed 300 characters

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