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Charity Advertising Brief - Media

Essay specific features

 

Issue:

History

 

Written by:

Susan C

 

Date added:

December 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 708

 

Was viewed:

8139 times

 

Rating of current essay:

 
Essay content:

We also understand that these adverts are aimed at the general public and designed to raise donations to the charity and encourage people to offer their services to barnardos and the children. Finally we know that barnardos was formed in 1867 with the ragged school designed to help forgotten, vulnerable, abused and neglected children in east London and that barnardos aim now is to free all young people from lives of poverty, discrimination and abuse...
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They also contain the same or a similar design style; most having a shocking image with an informative or meaningful strap line and slogan. Using the 2003 child poverty campaign as an example – we can see a child lying on its back, but we can only see the top half of the child because of the close shot from the camera...
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