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Consumer Buying Behaviour

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Issue:

History

 

Written by:

Beverly S

 

Date added:

July 2, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 639

 

Was viewed:

3912 times

 

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Essay content:

However, in more routine purchases, customers often skip or reverse some of the stages. For example, a student buying a favourite hamburger would recognise the need (hunger) and go right to the purchase decision, skipping information search and evaluation. However, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation...
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However, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation. The buying process starts with need recognition. At this stage, the buyer recognises a problem or need (e.g. I am hungry, we need a new sofa, I have a headache) or responds to a marketing stimulus (e...
displayed 300 characters

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