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Essay

Consumer Preference Of ‘hen Product’

Essay specific features

 

Issue:

History

 

Written by:

Bryant M

 

Date added:

April 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

50 / 13998

 

Was viewed:

5757 times

 

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Essay content:

These can be consumable goods, durable goods, specialty goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us...
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This definition clearly brings out that it is not just the buying of goods/service that receives attention in consumer behaviour but the process starts much before the goods have been acquired or brought. A process of buying starts in the minds of the consumer, which leads to the finding of alternatives between products that can be acquired with their relative advantage and disadvantages...
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