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Customer Relationship Management
Essay specific features
Written by:
Theresa R
Date added:
June 4, 2014
Level:
University
Grade:
A
No of pages / words:
71 / 19835
Was viewed:
6149 times
Rating of current essay:
Essay content:
Finally structure of
the dissertation is discussed.
1.2 Research context
Customer relationship management, because of its nature, technological
advancements, and its ability to attract and retain potential customers has received
tremendous attention form the organizations. CRM when deployed effectively helps
organization to focus directly on customer and succeed in customer-centric
environment...
displayed 300 characters
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CRM when deployed effectively helps
organization to focus directly on customer and succeed in customer-centric
environment.
The concept of customer relationship management (later referred as CRM) is not very
old. It originated from the early 1990’s because of the emerging demands in the world
(Ling and Yen, 2001; Xu et al...
displayed 300 characters
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