Customer Retention

Essay specific features

 

Issue:

History

 

Written by:

Corey T

 

Date added:

June 7, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2853

 

Was viewed:

8381 times

 

Rating of current essay:

 
Essay content:

The companies are organized on a product or brand basis, not on a | |customer segment basis. While they all have customer service departments, and most have a customer service toll free | |number, they lack an integrated marketing strategy that is directed at retention, and that defines retention as the | |measurement of success...
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In this article, we will explore the meaning of a retention strategy, showing how it can be set | |up, and how lifetime value can be used to measure it. | |You have often heard it said that "It is five times more profitable to spend your marketing dollars to retain the | |customers that you have than to use the dollars to beat the bushes for new customers...
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